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Which two of the following are examples of qualitative data?

• In an entire school there are 1053 students

• The new born baby has very soft skin

• The average height for women in the UK is 5ft 4.7 inches

• 9 million people in the UK are members of a gym

• The colour of the school uniform is mauve

Which two of the following are examples of primary market research?

• Articles on the Internet

• Direct observation

• Newspaper reports

• Face-to-face survey

• Government statistics

Which one of the following is not an example of a customer need or expectation?

• Convenience

• Good quality

• Limited choice

• Value for money

Which one of the following is the correct definition of market research?

• The process responsible for getting the right product to customers at the right price, in the right place, at the right time

• The systematic investigation and study of materials and sources to improve knowledge

• A place where buyers and sellers get together to exchange products and services

• The collection, collation and analysis of data relating to the consumption of goods and services

Which one of the following is an example of quantitative data?

• The food we all ate tasted really tangy

• Everyone in the group has a Smartphone

• Most people in the group are not very happy

• Some people in the class are very confident

Which of the following is a reason why businesses conduct market research?

To identify and understand:

• Employee needs

• Shareholder needs

• Customer needs

• Manager needs

An independent coffee shop offers customers a wide selection of coffee types. Which of the following customer needs is being met:

• Convenience

• Choice

• Quality

• Price

Ryobi sends out a survey to past purchasers of their portable drill

• Primary

• Secondary

Which of the following best describes a type of survey that involves asking a series of questions to respondents to find out specific information to meet business needs?

• Observation

• Questionnaire

• Government report

• Market report

Why do businesses use market research?

• To identify customer needs

• To sell goods and services

• To advertise