4 P's Promotion Quiz Yr 12 LTT

Identify which of the following is an example of a good news story that created a positive image of a company.

• A company donates a significant amount to charity.

• A company is involved in a major scandal.

• A company faces a lawsuit for environmental damage.

• A company experiences a significant drop in stock prices.

Which of the following is an example of a bad news story that had a negative effect on a business?

• A product recall due to safety concerns

• A successful product launch

• An increase in quarterly profits

• A positive customer review

Why do you think it is important to build up good working relationships with the local media?

• To ensure positive coverage and support from the media

• To avoid any interaction with the media

• To have a backup plan in case of a crisis

• To increase the workload of the media team

5 MAIN PROMOTIONAL TECHNIQUES

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WHAT DOES A PROMOTIONAL CAMPAIGN HOPE TO ACHIEVE? (MNEMONIC)