4 P's Promotion Quiz Yr 12 LTT
Authored by M Cherry
World Languages
11th Grade
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19 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Identify which of the following is an example of a good news story that created a positive image of a company.
A company donates a significant amount to charity.
A company is involved in a major scandal.
A company faces a lawsuit for environmental damage.
A company experiences a significant drop in stock prices.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of a bad news story that had a negative effect on a business?
A product recall due to safety concerns
A successful product launch
An increase in quarterly profits
A positive customer review
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why do you think it is important to build up good working relationships with the local media?
To ensure positive coverage and support from the media
To avoid any interaction with the media
To have a backup plan in case of a crisis
To increase the workload of the media team
4.
FILL IN THE BLANKS QUESTION
1 min • 1 pt
5 MAIN PROMOTIONAL TECHNIQUES
(a)
5.
FILL IN THE BLANKS QUESTION
1 min • 1 pt
D
(a)
6.
FILL IN THE BLANKS QUESTION
1 min • 1 pt
A
(a)
7.
FILL IN THE BLANKS QUESTION
1 min • 1 pt
P
(a)
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