E-Marketing Yr 12 LTT

E-marketing is more effective than traditional methods such as leaflets because:

• It reaches a wider audience quickly and cost-effectively.

• It is less engaging than traditional methods.

• It requires more physical resources.

• It is harder to track and analyze.

With regards to Trip Advisor and similar sites: Why do most people who make a review do so?

• To share their experience

• To help others make decisions

• To express dissatisfaction

• To gain rewards or recognition

What impact might this have on others looking for information about a resort, hotel, airline etc.?

• It could provide accurate and helpful information.

• It might lead to confusion or misinformation.

• It will have no impact at all.

• It will only affect the business, not the customers.

Consider the advantages and disadvantages of INDIRECT booking for the customer.

• Direct booking allows customers to book directly with the service provider, often resulting in better deals.

• Indirect booking involves third-party platforms, which may offer more options but can include additional fees.

• Direct booking provides more personalized customer service compared to indirect booking.

• Indirect booking is always cheaper than direct booking.

Travel agencies such as Kuoni store customers’ email addresses on its database. What additional information will they hold about customers?

• Phone numbers

• Home addresses

• Travel preferences

• All of the above

Kuoni sends emails on a regular basis to customers advertising holiday deals that they may be interested in. Cookies allow Kuoni to know which deals, if any, the customer has looked at. How might Kuoni use this information in future?

• To send personalized holiday deals

• To increase email frequency

• To stop sending emails

• To share data with third parties