Logo Design

A logo is made up of

• Images

• Texts

• Shapes

• All of the above

The following are all important reasons to have a logo except .....

• Makes a great first impression, which invites customers to interact with your brand

• Helps you to create a brand identity

• Distinguishes you from competitors

• Makes your company successful and profitable

A logo also conveys the ____ or ownership of a product, company, campaign or concept.

• identity
• name
• title
• clothing style

A good logo is important because it provides the target audience with instant brand recognition.

• True
• False

A good logo always contains as many colors and shapes as possible.

• True
• False

The idea of a "target audience" is a particular group of people, identified as the intended recipient of an advertisement or message.

• True
• False

Typography is____________________________________

• The style and appearance of text

• The type and style of working with text

• The style or appearance of text and the art of working with text

• The type of text and the art of working with text

Why should a logo be simple? Hint: There is more than one answer (2).

• So an artist can create many logos at one time

• So that the logo will be readable when it is big or small

• To clearly communicate ideas

• To promote the simplicity of the company

Logos should be ________. The best logos make a statement by looking at them, not with words.

• bright

• loud

• confusing

• memorable

A complex logo with many colors, fonts, and decorative elements can be a huge

• advantage

• distraction

• positive Impact

• None of the above