Increasing market share

Satisfying the customer through early and continuous delivery

Reducing project costs

Maximizing team productivity

To provide a competitive advantage to the customer

To ensure the project is completed on time

To increase project complexity

To reduce the workload of developers

Increasing team size

Delivering working software frequently

Reducing project scope

Maximizing documentation

Designers and testers

Business people and developers

Project managers and stakeholders

Customers and end-users

Detailed documentation

High salaries

Motivated individuals

Strict supervision