Advertising vocabulary

Complete the phrase:

A lot of cosmetics companies give away ________ so that

customers can try the product before they buy.

• leaflets

• commercials

• free samples

Complete the phrase:

Advertising companies spend a lot of money on creating clever ______ that are short and memorable, such as the message for Nike: 'Just do it'.

• slogans

• posters

• exhibitions

Celebrity ___________ is a technique that is very popular in

advertising at the moment.

• exhibition

• research

• endorsement

If news about a product comes to you by ___________,

someone tells you about it rather than you seeing an advert.

• word of mouth

• the press

• the Internet

Many companies use post and electronic _______ because they

can target a particular group of consumers all at the same time.

• slogans

• mailshots

• posters

If a celebrity _________ a product, they say how good it is in advertisements.

• perduades

• launches

• endorses

Billboards, those large signs used for advertising, are often called "_______" in British English

• leaflets

• slogans

• hoardings

Manufacturers of toiletries and cosmetics frequently offer free __________ for costumers to try out their new products

• samples

• commercials

• posters

Advertising done at the place where a product is sold is called "______ advertising"

• public

• point-of-sale

• eye-catching

______ of sports or arts events can be a powerful method of advertising

• Research

• Endorsement

• Sponsorship