Understanding Consumer Behavior

What are the four basic elements of learning?

• motivation, cues, response, reinforcement

• comprehension, analysis, evaluation, application

• reading, writing, speaking, listening

• planning, executing, reviewing, improving

How does the cognitive component of attitude influence consumer behavior?

• The cognitive component shapes beliefs about products, influencing perceptions, purchasing decisions, and brand loyalty.

• The cognitive component has no effect on consumer behavior.

• It only affects the emotional component of attitude.

• Cognitive beliefs are irrelevant to brand loyalty.

Explain the Tricomponent Attitude Model.

• The Tricomponent Attitude Model consists of social, cultural, and environmental factors.

• The Tricomponent Attitude Model includes cognitive, affective, and behavioral components.

• The Tricomponent Attitude Model includes only emotional responses and ignores behavior.

• The model focuses solely on the cognitive aspect of attitudes.

What are the three components of the Tricomponent Attitude Model?

• Cognitive, Social, Environmental

• Physical, Mental, Emotional

• Cognitive, Affective, Conative

• Emotional, Rational, Social

Describe the Multi-attribute Attitude Model.

• The Multi-attribute Attitude Model is used exclusively for evaluating brand loyalty, ignoring product features.

• The Multi-attribute Attitude Model focuses solely on price as the main factor in consumer decisions.

• The model suggests that consumers only consider a single attribute when forming attitudes about products.

• The Multi-attribute Attitude Model assesses consumer attitudes by evaluating multiple product attributes, considering both their importance and the consumer's evaluations.

How do consumers evaluate products using Multi-attribute models?

• Consumers make decisions based on advertisements rather than product features.

• Consumers rely solely on brand reputation without evaluating attributes.

• Consumers assess products by scoring attributes, weighting their importance, and calculating a total score for comparison.

• Consumers only consider the price of the product.

What are the four basic functions of attitudes?

• Practical, Theoretical, Emotional, Cultural

• Cognitive, Behavioral, Emotional, Social

• Knowledge, Ego-defensive, Value-expressive, Utilitarian

• Descriptive, Normative, Predictive, Analytical

How does the affective component of attitude affect consumer decisions?

• The affective component influences consumer decisions by shaping emotional responses that drive preferences and choices.

• The affective component has no impact on consumer decisions.

• The affective component is solely based on factual information.

• It only affects the cognitive component of attitude.

What role does the behavioral component play in consumer attitudes?

• The behavioral component only affects product pricing.

• The behavioral component influences consumer actions and intentions towards products.

• The behavioral component has no impact on consumer preferences.

• The behavioral component is solely about product design.

Can you give an example of a marketing action that influences learning?

• Educational webinars that teach consumers about product usage.

• Email newsletters with company updates.

• Billboards advertising brand awareness.

• Social media posts promoting discounts.