Understanding Digital Influencers

What is a digital influencer?

• A digital influencer is a person who creates traditional advertisements.

• A digital influencer is a person who uses social media to impact others' opinions and behaviors.

• A digital influencer is a celebrity who only appears on television.

• A digital influencer is someone who avoids using social media.

How do virtual influencers differ from mixed reality?

• Virtual influencers are always more popular than real influencers.

• Virtual influencers can interact with followers in real life.

• Virtual influencers are digital creations, while rmixed reality is a blend of the digital and real worlds.

• Real influencers are created using computer graphics.

What is the main concern regarding virtual influencers and children?

• They help children develop critical thinking skills.

• The potential for promoting unrealistic standards of beauty and behavior.

• They provide accurate representations of real-life individuals.

• They can enhance children's creativity and imagination.

Who is Lil Miquela?

• A virtual influencer and digital character created by Brud.

• A social media platform for influencers.

• A famous rapper known for his collaborations.

• A popular video game character from a franchise.

How many followers does Lil Miquela have on Instagram now?

• 1 million

• 2.5 million

• 3 million

• 5 million

What is one theory about Lil Miquela's identity?

• Lil Miquela is a social media marketing expert.

• Lil Miquela is a character from a popular video game.

• Lil Miquela is a virtual influencer created by a technology company.

• Lil Miquela is a real person living in Los Angeles.

What role do advertising companies play in the rise of virtual influencers?

• They create virtual influencers to replace human models entirely.

• Advertising companies drive the rise of virtual influencers by creating tailored content that enhances brand visibility and engages consumers.

• Advertising companies focus solely on traditional media for brand promotion.

• They have no influence on the popularity of virtual influencers.

What is the purpose of the Internet Matters campaign?

• To help parents and caregivers keep children safe online.

• To encourage children to share personal information online.

• To promote online gaming among children.

• To provide financial support for tech companies.

How can deep fakes affect young people's perception of reality?

• Deep fakes can enhance young people's ability to identify real news.

• Deep fakes have no impact on young people's understanding of media.

• Deep fakes can distort young people's perception of reality by making it difficult for them to distinguish between authentic and manipulated media.

• Deep fakes only affect older generations, not young people.

What are some potential risks of following virtual influencers?

• Increased physical activity

• Enhanced social skills

• Improved mental health

• Misinformation, unrealistic beauty standards, lack of authenticity, and manipulation of consumer behavior.