Chapter 28 Test

A narrow concept that deals specifically with the gathering of information about a market’s size & trends.

• Marketing Intelligence
• Marketing Information System
• Database Marketing
• Attitude Research

A set of procedures & methods that regularly generates, stores, analyzes, & distributes information for making marketing & other business decisions.

• Marketing Research
• Marketing Information System
• Database Marketing
• Attitude Research

Focuses on smaller numbers of people (usually fewer than 100) & tries to answer questions that begin with “why” or “how”.

• Quantitative Research
• Qualitative Research
• Market Intelligence
• Media Research

A process of designing, creating, & managing customer lists, aka CRM.

• Marketing Information System
• Database Marketing
• Attitude Research
• Quantitative Research

A broader concept that involves the process & methods used to gather information, analyze it, & report findings related to marketing goods & services.

• Marketing Research
• Database Marketing
• Attitude Research
• Quantitative Research

Focuses on issues of media effectiveness, selection, frequency, & ratings.

• Market Intelligence
• Media Research
• Product Research
• Marketing Performance

Answers questions that begin with “how many” or “how much” & usually gathers information from large samples of people.

• Quantitative Research
• Qualitative Research
• Market Intelligence
• Media Research

Designed to obtain information on how people feel about certain products, services, companies, or ideas.

• Market Intelligence
• Media Research
• Product Research
• Attitude Research

Centers around evaluating product design, package design, product usage, & consumer acceptance of new & existing products.

• Market Intelligence
• Media Research
• Product Research
• Attitude Research

The company Woods & Poole Economics specializes in economic forecasting. This is an example of which type of marketing research?

• Media Research
• Product Research
• Market Intelligence
• Attitude Research