What's the Message #2

Uses feelings to get you to feel the same way about something else.

• Transfer
• Propaganda
• Testimonnials
• Bandwagon
• Name-Calling

Uses facts and figures to show one side as positive and the other side as negative

• Card Stacking
• Propaganda
• Testimonnials
• Bandwagon
• Name-Calling

Used to send the message that a product or person is "just like you."

• Plain Folks
• Propaganda
• Testimonnials
• Bandwagon
• Name-Calling

Uses simple, clever slogans that appeal to peoples' emotions

• Glittering Generalities
• Propaganda
• Testimonnials
• Bandwagon
• Name-Calling

Usually involves celebrity's endorse or support a product or idea.

• Testimonnials
• Propaganda
• Bandwagon
• Name-Calling
• Glittering Generalities

Creates the impression there is widespread support for a thing or idea.

• Bandwagon
• Propaganda
• Testimonnials
• Name-Calling
• Glittering Generalities

Creates a sense of peer pressure to belong.

• Bandwagon
• Propaganda
• Testimonnials
• Name-Calling
• Glittering Generalities

The hope is you will want the product because they do.

• Testimonnials
• Propaganda
• Bandwagon
• Name-Calling
• Glittering Generalities

Uses bad names to create fear and dislike for people, ideas, or institutions.

• Name-Calling
• Propaganda
• Testimonnials
• Bandwagon
• Glittering Generalities

Showing ordinary people to support products as well.

• Plain Folks
• Propaganda
• Testimonnials
• Bandwagon
• Name-Calling