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ME Unit 7 Test Review

Authored by Lynley Payne

Other

9th - 12th Grade

Used 6+ times

ME Unit 7 Test Review
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8 questions

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1.

MATCH QUESTION

1 min • 1 pt

Match the following vocabulary words to their correct definition.

Service

Purchased by a company to produce their own offerings or to operate their business. These are also known as industrial products

Business Products

An intangible offering purchased by a customer

Consumer Products

Tangible items purchased by a customer who is the end user of the product

2.

MATCH QUESTION

1 min • 1 pt

Match the following product mix dimensions to their correct definition.

Length

The total number of variations for each product type

Consistency

The total number of product types in a product line

Depth

The number of product lines the company sells

Width

How related your product lines are to each other

3.

MATCH QUESTION

1 min • 1 pt

Match each type of utility to its correct definition.

Time

Provides customers with easier ways to gain possession of a product

Place

The value of having a product available at a convenient location

Possession

How well a finished product meets a customer's needs

Form

The value of having a product available at a convenient time

4.

MATCH QUESTION

1 min • 1 pt

Match the following vocabulary words to their correct definition.

Core Product

Additional items and/or services that support the core product

Total Product Concept

The way of viewing a product as a total of value and benefits provided to the customer

Augmented Product

The main product is that being purchased; typically it is the physical product itself

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A product is least profitable in which stage of the product life cycle?

Introduction

Growth

Maturity

Decline

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which scenario best describes a product that has reached the maturity stage of the product life cycle?

A photo editing app continues to be a best-seller in the app store

A line of frozen meals is rapidly starting to make a profit

A movie theater that is struggling due to outdated decorations

A new board game that has just entered the market

7.

MATCH QUESTION

1 min • 1 pt

Match the following vocabulary words to their correct definition.

Brand Association

The attributes that first come into customers’ minds when your product or service is seen or mentioned

Brand Loyalty

The positive association that customers attach to an offering, resulting in purchase commitments

Brand Equity

The value that results from the customer’s perceptions of a brand rather than the product itself

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