Quiz on Targeting Strategies

What does strategic targeting involve?

• Determining short-term sales goals

• Deciding which customer segments a company should pursue

• Evaluating product features

• Measuring customer satisfaction

Which of these is a key factor in tactical targeting?

• Selecting long-term goals

• Defining customer profiles

• Securing scarce resources

• Collaborating with stakeholders

What kind of strategic value do influencers offer to companies?

• Social value

• Monetary value

• Scale value

• Information value

What is the goal of tactical targeting in marketing?

• Developing new products

• Operationalizing how to engage customer segments

• Expanding a company's geographic reach

• Enhancing product features

Which of the following is NOT a segmentation criterion in customer profiling?

• Income level

• Marital status

• Geographic location

• Employment sector

Tactical targeting includes tailoring marketing messages by:

• Using insights from competitor data

• Considering personal interests and buying behaviors

• Offering the lowest price possible

• Reducing production costs

Which of the following is an example of scale value?

• Collecting data to improve product offerings

• Expanding operations to serve a larger customer base

• Engaging with social media influencers

• Creating loyalty programs for repeat customers

What does 'target attractiveness' evaluate?

• How appealing a product is to consumers

• The ability of a segment to generate monetary and strategic value

• The short-term profitability of a marketing strategy

• The effectiveness of a customer profile

Which type of customer value involves obtaining critical customer insights for future growth?

• Scale value

• Social value

• Information value

• Strategic value

Which of the following is an example of behavioral segmentation in customer profiling?

• Segmenting based on customers' geographic location

• Grouping customers by their buying habits and usage rates

• Dividing customers based on their income level

• Targeting customers based on their age