Commodification in sports has led to increased pressure on athletes. Which of the following is NOT a result of this trend?

• Athletes are pushed to focus on both competition and marketability

• Fans feel a stronger, more authentic connection to the sport.

• Fans experience the monetization of their passion through various costs.

• Media rights and merchandise contribute to the commercialization of sports

Tags

CCSS.RI.1.2

CCSS.RI.2.2

CCSS.RI.3.2

CCSS.RL.2.2

CCSS.RL.3.2

What is one of the main factors that has contributed to the global sports market becoming a more than 500 billion dollars industry?

• Decreased media coverage of sports.

• Reduction in sponsorship deals.

• Increased fan engagement

• Declining interest in sports merchandise.

Which source contributes the most to the NBA's total revenues?

• Merchandise sales.

• Ticket sales.

• Broadcasting deals.

• Sponsorship agreements

Which sports league holds the largest market share in the North American sports market?

• MLB

• NBA

• NFL

• NHL

What factor has contributed to the dramatic transformation of athlete wealth since the 20th century?

• Decreased importance of athletes in global marketing

• Reduced market opportunities for athletes.

• Changing societal values and market dynamics

• Declining athlete salaries and endorsements.

What has globalization done to European football?

• It has reduced international fan interest.

• It has decreased the commercialization of the sport

• It has changed how the game is consumed and commercialized worldwide

• It has limited the sport's influence to Europe.