professional sports

Commodification in sports has led to increased pressure on athletes. Which of the following is NOT a result of this trend?

• Athletes are pushed to focus on both competition and marketability

• Fans feel a stronger, more authentic connection to the sport.

• Fans experience the monetization of their passion through various costs.

• Media rights and merchandise contribute to the commercialization of sports

What is one of the main factors that has contributed to the global sports market becoming a more than 500 billion dollars industry?

• Decreased media coverage of sports.

• Reduction in sponsorship deals.

• Increased fan engagement

• Declining interest in sports merchandise.

Which source contributes the most to the NBA's total revenues?

• Merchandise sales.

• Ticket sales.

• Broadcasting deals.

• Sponsorship agreements

Which sports league holds the largest market share in the North American sports market?

• MLB

• NBA

• NFL

• NHL

What factor has contributed to the dramatic transformation of athlete wealth since the 20th century?

• Decreased importance of athletes in global marketing

• Reduced market opportunities for athletes.

• Changing societal values and market dynamics

• Declining athlete salaries and endorsements.

What has globalization done to European football?

• It has reduced international fan interest.

• It has decreased the commercialization of the sport

• It has changed how the game is consumed and commercialized worldwide

• It has limited the sport's influence to Europe.