Đề 2 TACNQTKD D19

1. Customers will probably need an amended marketing mix to suit the local market. A lack of comprehension of different cultures can prove…………………….

• troublesome

•  difficult

• successful

• effective

2. Global marketing, an extension of international marketing, refers to selling a product using the …………. marketing approach throughout the world.

• different

• same

• various

• extraordinary

3. Globalization and the …………………growth strategies of some large multinationals have promoted the increased use of international marketing.

• continuous

• constant

• aggressive

• stable

4. There are various strategies that a business can ………….to market its products overseas. These strategies include internal methods, and external methods.

• set up

• implement

• apply

•  use

5.A business plan has to be particular to the organization in question, its ………………and time. However, a business plan is not just a document, to be produced and filed. Business planning is a continuous process.

• situation

• location

• distribution

• communication

6.The business plan has to be a living document, ………………in use to monitor, control and guide the progress of a business.

• likely

• constantly

• normally

• probably

7.The previous review of the business plan and its outcome will help highlight which areas of the business have ………………. difficult to forecast historically.

• improved

• shown

•  proved

• met

8. A business plan must have a………………., set out the key business assumptions on which their plans will be based (such as inflation, exchange rates, market growth, competitive pressures and so on) and take a critical look at their business.

• assumption

• organization

• direction

• purpose

9. On a day-to-day basis manager can strive to make products faster, to use …………………. inputs or to reduce defect rates (or some combination of the three).

• less

• a few

• little

• fewer

10. Generally speaking, technical work ………………. most of the time of first-line supervisors.

• occupies

• uses

• spends

• costs