QUIZ MKT

What improves a website's visibility on search engines?

• PPC (Pay-Per-Click)

• SEO (Search Engine Optimization)

• Email Marketing

• CRM (Customer Relationship Management)

What strategy involves using social media personalities to promote products?

• Influencer Marketing

• Email Marketing

• Content Marketing

• SEO (Search Engine Optimization)

What measures the profitability of a marketing investment?

• CPM (Cost Per Thousand Impressions)

• CTR (Click-Through Rate)

• CPC (Cost Per Click)

• ROI (Return on Investment)

What is the process of analyzing data to measure campaign performance?

• Analytics

• Market Research

• Branding

• Affiliate Marketing

What divides a market into distinct groups based on characteristics?

• CRM

• Market Segmentation

• Branding

• Product Positioning

What gathers information about consumers’ needs and preferences?

• Advertising

• Customer Retention

• Market Research

• Direct Sales

What defines how a brand is perceived in relation to competitors?

• Influencer Marketing

• Brand Positioning

• Market Segmentation

• Customer Service

What involves attracting potential customers to your business?

• Market Research

• Product Development

• Brand Positioning

• Lead Generation

What indicates how familiar consumers are with a brand?

• Brand Awareness

• Market Segmentation

• Lead Generation

• Advertising

What combines product, price, place, and promotion in marketing strategy?

• Product Lifecycle

• Sales Funnel

• Marketing Mix

• Market Research