2024 商业学第二册统考总复习 S3 BS Book 2 UEC Final Revision

下列哪项有关告知性广告(Informative Advertising)的叙述是正确的？

Which of the following description regarding Informative Advertising is correct?

• 扩大产品市场

  To expand the market for the products

• 适用于推介新产品

  Suitable to launch the new products

• 提醒消费者现有产品

  To remind the consumer of existing product

• 以引起消费者的注意力为目的
  For the purpose to attract the attention of consumers

捐血广告应归类为哪种广告？

Which of the following should an advertisement for blood donation be classified as?

• 公益广告

  Public Service Advertising

• 产品广告

  Product Advertising

• 企业广告

  Corporate Advertising

• 流动广告

  Mobile Advertising

下列哪项有关上图的广告动机说明最为合适？

Which of the following statements related to the advertising motivation of picture shown is true?

• 提高代理商对本田(Honda)的忠诚度。

  Increase the loyalty of the agents to Honda

• 说服消费者购买本田(Honda)汽车。

  Persuade consumers to buy Honda car

• 维持本田(Honda)公司品牌在市场上的地位。

  Maintain the Honda brand in the market

• 推广本田(Honda)的新车型。

  Promote new Honda model

P 公司向德国Q公司进口10辆昂贵汽车，并向R 保险公司投保一份货物保单。下列哪项组合是正确的？

Company P imported ten expensive cars from Company Q located in Germany and bought a cargo insurance policy from Insurance Company R. Which of the following combinations is correct?

• 保险人 - P 公司

  Insurer - Company P

• 信托人 - Q 公司

  Trustee - Company Q

• 被提名人 - P 公司

  Nominee- Company P

• 投保人 - R 保险公司

  Applicant - Insurance Company R

下列哪种保险是一种社会保险，并具有强制性？

Which of the following insurances is a type of social insurance and is mandatory?

• 火险

  Fire Insurance

• 船主责任险

  Ship-owner's Liability Insurance

• 运费保险

  Freight Insurance

• 工作受伤保险

  Employment Injury Insurance

车辆保险中的综合保单将提供保障予

I 第三方 II 被保人的家庭成员 III 被保人的房产 IV 被保人的车辆

The Comprehensive Motor Policy will provide protection to

I Third parties II Family members of the Insured III Insured's property IV Vehicle of the Insured

• I

• IV

• I, IV

• II, III

下列哪项叙述与保险原则无关？

Which of the following statement is not related to the Principle of Insurance?

• 投保人可以通过索取损失的赔偿金来改善本身的经济状况。

  The insured can improve his or her financial situation from the insurance claim.

• 索取赔偿的时间，必须是在保险单内所明文规定的范围内。

  The time for claiming compensation must be within the specified period in the insurance policy.

• 投保人必须诚实详细地回答投保申请书的任何问题。

  The insured must answer any questions in the application form in good faith.

• 投保人对所投保的财物或生命要有经济利益关系。

  The insured must have an economic interest in the property or life insured.

以下哪项是陈先生无法投保的？

Which of the following items cannot be insured by Mr Tan?

• 他妻子的生命
  His wife's life

• 他父亲的公寓
  His father's apartment

• 他自己的面包车
  His own van

• 他儿子的教育

  His son's education

下列哪些是公司在证券交易所上市的优点？

  I  通过向公众发行新股票来筹集资金。  II  无需向公众呈现财务信息。

III  股票可在证券交易所上自由转让。 IV  股东人数没有上限。

What are the advantages of a company being listed on a stock exchange?

   I  Capital is raised by issuing new shares to the public.   II  There is no need to disclose financial information to the general public.

III  Shares can be transferred freely on the stock exchange. IV  There is no upper limit on the number of shareholders.

• I, II, III

• I, II, IV

• I, III, IV

• II, III, IV

下列哪项是传统式银行系统的特征？

Which of the following is the characteristic of the Conventional Banking System?

• 采用利息制度

  Implementing interest system

• 实施利润分享模式

  Implementing profit-sharing model

• 提供股息给存款者

  Providing dividend to depositors

• 依据回教原则经营

  Operating with islamic principles