Marketing Interim #1 Study guide

Marketing Interim #1 Study guide

9th - 12th Grade

30 Qs

quiz-placeholder

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Marketing Interim #1 Study guide

Marketing Interim #1 Study guide

Assessment

Quiz

Computers

9th - 12th Grade

Practice Problem

Medium

Created by

Leigh Anne Crider

Used 12+ times

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30 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing links producers to

distributors.
retailers.
marketers
customers.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following influences the process of determining price:

Customers’ perception of value
Publicity
Purchase location
Sales promotion

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Of the following, which is a durable good:

Coffee mug
Insect repellent
Hamburger
Lip balm

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the marketing concept, whose point of view matters most?

Seller’s
Buyer’s
Marketer’s
Planner’s

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is the most common reason for businesses to search for ways to make their products better and cheaper:

Competition
Publicity
E-commerce
Service marketing

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing encourages people from different countries to __________ frequently.

travel
train
think
trade

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Communicating information to consumers or clients about products, images, or ideas to achieve a desired outcome is the __________ function.

purchasing
pricing
planning
promotion

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