Marketing Interim #1 Study guide

Marketing links producers to

• distributors.
• retailers.
• marketers
• customers.

Which of the following influences the process of determining price:

• Customers’ perception of value
• Publicity
• Purchase location
• Sales promotion

Of the following, which is a durable good:

• Coffee mug
• Insect repellent
• Hamburger
• Lip balm

In the marketing concept, whose point of view matters most?

• Seller’s
• Buyer’s
• Marketer’s
• Planner’s

Which of the following is the most common reason for businesses to search for ways to make their products better and cheaper:

• Competition
• Publicity
• E-commerce
• Service marketing

Marketing encourages people from different countries to __________ frequently.

• travel
• train
• think
• trade

Communicating information to consumers or clients about products, images, or ideas to achieve a desired outcome is the __________ function.

• purchasing
• pricing
• planning
• promotion

Which marketing function involves determining where products will be sold?

• Channel management
• Servicing
• Promotion
• Selling

Balancing value and satisfaction for the customer is part of which element of marketing?

• Promotion
• Price
• Product
• Place

Sorting customers by their beliefs, values and opinions is called _________ segmentation.

• psychographic
• demographic
• behavioral
• statistical