PR Quiz

Which of the following could be Nhà của May’s positioning statement?

• Providing the best deals on crafting materials

• Offering a personalized, hands-on art-making experience in a cozy, culturally inspired environment

• The fastest-growing online store for crafts

• A chain of stores selling mass-produced artwork

Which method do companies use to figure out how the customer relates to the market mentioned in the presentation?

• Customer Surveys and Feedback

• Customer Journey Mapping (4 quadrants map)

• Behavioral Analytics (Web and App Analytics)

• Social Media Listening

Which is not the reason that causes customers to pay more for a brand?

• Better ingredients or enriched materials.

• User imagery – used by people the customer aspires to be like.

• Celebrity or expert endorsement.

• Introduction of Lower-Cost Alternatives

Is making customers charge more the primary goal of branding?

• Yes

• No

Fill in the blank: If you try to appeal to everyone, you …… appealing to no one:

• End up

• Start up

• Shut up

• Get up

What is the purpose of ‘reasons to believe’ in market positioning?

• To show customers why the company’s marketing budget is the largest

• To provide concrete evidence supporting the company’s brand promise, enhancing credibility

• To explain the historical background of the company

• To justify why prices are higher than competitors

What does ‘differentiation’ in market positioning refer to?

• Increasing product variety

• Offering unique features or benefits that competitors do not provide

• Lowering prices to attract more customers

• Expanding into new geographical markets