The Online World

Benjamin, Freya, and Arjun are starting a new online business and are discussing their marketing strategy. They are considering three distinct methods of advertising online. What could be their options?

• Direct mail, Telemarketing, Public relations

• Pay-per-click, Influencer marketing, Display ads

• Billboards, Radio ads, Print ads

• Social media ads, TV commercials, Email marketing

George has started a new online business and is considering different advertising methods. He comes across pay-per-click advertising. How would you define pay-per-click advertising to George?

• Telling George that it's about paying for ad space on a website

• Explaining to George that it's paying based on the number of views an online ad receives

• Informing George that it's paying a monthly fee for online ad placement

• Clarifying to George that it's paying a fixed amount for each click on an online ad

Jacob, Ava, and Elsie are working on a school project. They are considering using online software for document creation. What are two advantages they could benefit from?

• They would be unable to work on documents simultaneously and would have to deal with slow internet speed

• They would have limited accessibility and would need to manually backup their work

• The software would be compatible with only one operating system and would be high cost

• They could work collaboratively and their work would be automatically backed up

Chloe and Matilda are considering using an online software for creating their school project. What could be two potential disadvantages they might face?

• Inability to work on the project simultaneously and slow internet speed

• Collaborative working and automatic backup

• Limited accessibility and high cost

• Compatibility with only one operating system and manual backup

Evie, Matilda, and Ishaan are working on a school project and they need to share their work online. Which of the following are three examples of online documents they could use?

• Photos, Videos, Audio recordings

• Word documents, Excel spreadsheets, PowerPoint presentations

• Google Docs, Microsoft Office Live, Live documents

• PDF, JPEG, MP3

Arthur, Benjamin, and Harry are working on a project. Arthur found a useful file on the school's system. What is the process called when Arthur moves this file from the school's system to his personal computer or its hard drive?

• Download

• Upload

• Online storage

• Compressing files

Kiara is working on a project that involves sending large files over the internet. She wants to make the process more efficient. What does the term 'compress files' refer to in this context?

• Increasing the size of files for transmission

• Reducing the size of files before transmission

• Storing files in a physical location

• Editing files for better readability

Which of these is an example of e-commerce?

• Online sports results

• Auction site such as ebay

• Completing tax return online

• Accessing a train timetable on a website

Which of these is a search engine?

• Internet explorer

• Safari

• Bing

• Opera

Pop-ups , banners and pay-per-click are examples of...

• E-commerce

• Online Advertising

• Social networking

• Search engines