The Marketing Mix

The marketing mix is the combination of

• Different Prices

• Different marketing activities

• Strong brands

• Better locations

The Product is considered the most important part of the marketing mix?

• Yes

• No

• It depends on the strategy

The product differentiation is concerned with

• a market oriented strategy

• a product oriented strategy

• only with the place

• none of the answers is correct

What is the USP?

• Unique selling point

• Unique selling place

• Unique solving point

The brand names should be

• short and descriptive

• short or long

• long and full of colours

• fluo

In the PRODUCT LIFE CYCLE the DECLINE comes

• after the introduction

• after maturity

• after the saturation point

The pastels colours attract

• Children

• teenagers

• old ladies

• a feminine target

the PROMOTION on TV is

• cheap

• expensive

• it depends on the TV channel

"viewers may change channel during adverts"

This sentence refers to which media

• Internet

• Press

• Television

• Posters

In the TV advert of "pepsi versus coca cola", what kind of advertising is shown:

• Informative

• Persuasive

• Competitive