The Marketing Mix
Authored by Cecilia Vitale
English
Professional Development
CCSS covered
Used 3+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
The marketing mix is the combination of
Different Prices
Different marketing activities
Strong brands
Better locations
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
The Product is considered the most important part of the marketing mix?
Yes
No
It depends on the strategy
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
The product differentiation is concerned with
a market oriented strategy
a product oriented strategy
only with the place
none of the answers is correct
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What is the USP?
Unique selling point
Unique selling place
Unique solving point
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
The brand names should be
short and descriptive
short or long
long and full of colours
fluo
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
In the PRODUCT LIFE CYCLE the DECLINE comes
after the introduction
after maturity
after the saturation point
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
The pastels colours attract
Children
teenagers
old ladies
a feminine target
Tags
CCSS.RI.9-10.7
CCSS.RL.9-10.7
CCSS.RI.11-12.7
CCSS.RL.11-12.7
CCSS.RL.8.7
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