Lesson 3 Illustrator Certification

List the four stages of the project development process in the correct order.

• Planning, Execution, Closure, Review
• Execution, Closure, Initiation, Planning
• Closure, Initiation, Planning, Execution
• Preproduction, production, testing, and publication.

1. What are three responsibilities of a project manager during preproduction?

• Conduct market research
• Selecting the best team members for the job, identifying tasks, and determining the deadlines for that project.

• Finalize budget estimates
• Schedule postproduction meetings

1. What two criteria should guide the digital artist when creating art for a client?

• Artistic style and personal preference
• Incorporating popular trends and fads
• Use of vibrant colors and textures
• The clients goals and target market.

1. What are three techniques that may be used in creating an advertisement for children?

• Using little or no text, may contain fantasy characters, and use bright colors.

• Use dull colors
• Avoid music altogether
• Focus on adult themes

1. Why does a designer need to understand the demographics of the target audience?

• Demographics help segment the population into smaller groups that have similarities, which allows the designer to create items to appeal to the target market.

• Understanding demographics is irrelevant to design aesthetics.
• Designers should focus solely on their personal style.
• Demographics are only important for marketing strategies.

1. Which level of formality would you expect a menu from a drive-through restaurant to have?

• A drive-through restaurant will likely have a medium to low formality; examples will vary.

• Professional
• Casual
• Formal

1. Images produced with a scanner or digital camera are which type of image?

• Raster images

• 3D models
• Text documents
• Vector images

1. Which Illustrator setup is best for viewing artwork on a computer monitor for a brochure that will be printed?

• Working CMYK

• Set the document color mode to CMYK and resolution to 150 DPI.
• Use a resolution of 150 DPI and color mode set to Grayscale.
• Set the document color mode to RGB and resolution to 72 DPI.

1. Which three features in Adobe Illustrator allow sharing of art assets between other Adobe programs?

• Gradient Mesh
• Layer Styles
• Adobe Creative Cloud, CS Review, Adobe Bridge

• Text Effects

1. What is the difference between a linked image and an embedded image?

• A linked image is always larger than an embedded image.
• An embedded image can be linked to other documents.
• A linked image maintains a connection to the original image file, while embedded image is a copy of the image without the connection to the original file.

• A linked image is stored within the document, while an embedded image is external.