Branding and Advertising Quiz

What is a logo?

• A short phrase describing a brand

• A symbol representing a company or product

• A specific group of people targeted by a product

• A series of ads and promotions

Which of the following is an example of a slogan?

• Nike's "Swoosh"

• Apple's high-quality technology

• McDonald's "I'm Lovin' It"

• Coca-Cola's happiness and friendship

What does the term "brand" refer to?

• A specific group of people targeted by a product

• A message encouraging people to buy a product

• The identity of a company, product, or service

• A special deal or offer

Who is the target audience for Lego's products?

• Only adults who like to build

• Mainly children, but also adults who like to build

• Only children

• People interested in technology

What is brand identity?

• A short phrase describing a brand

• The way a company wants people to see its brand

• A series of ads and promotions

• A message encouraging people to buy a product

What is an advertisement?

• A special deal or offer

• A message, picture, or video that tells people about a product

• A series of ads and promotions

• The identity of a company

What is a promotion?

• A symbol representing a company

• A short phrase describing a brand

• Special deals or offers to encourage buying

• A specific group of people targeted by a product

What is a campaign?

• A short phrase describing a brand

• A series of ads and promotions used together

• A specific group of people targeted by a product

• A message encouraging people to buy a product

What is a "Call to Action" (CTA)?

• A type of product made by Apple

• Words that tell people what to do next

• A group of buyers and sellers

• A lower price for a product

What is the definition of a "Product"?

• A person who buys goods and services

• A company that sells the same type of product

• Something a company makes and sells

• A lower price for a product