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Branding and Advertising Quiz

Authored by Elaine Cheng

English

University

Used 1+ times

Branding and Advertising Quiz
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14 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a logo?

A short phrase describing a brand

A symbol representing a company or product

A specific group of people targeted by a product

A series of ads and promotions

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of a slogan?

Nike's "Swoosh"

Apple's high-quality technology

McDonald's "I'm Lovin' It"

Coca-Cola's happiness and friendship

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the term "brand" refer to?

A specific group of people targeted by a product

A message encouraging people to buy a product

The identity of a company, product, or service

A special deal or offer

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who is the target audience for Lego's products?

Only adults who like to build

Mainly children, but also adults who like to build

Only children

People interested in technology

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is brand identity?

A short phrase describing a brand

The way a company wants people to see its brand

A series of ads and promotions

A message encouraging people to buy a product

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is an advertisement?

A special deal or offer

A message, picture, or video that tells people about a product

A series of ads and promotions

The identity of a company

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a promotion?

A symbol representing a company

A short phrase describing a brand

Special deals or offers to encourage buying

A specific group of people targeted by a product

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