18.4 A New American Consumer Culture

What was a significant change in shopping habits at the end of the nineteenth century?

• People stopped using credit for purchases.

• People only shopped at small general stores.

• Mail-order catalogs became popular.

• Shopping was limited to local markets.

Which of the following stores was NOT mentioned as a large department store in the text?

• Macy's

• Gimbel's

• Marshall Field's

• Walmart

What role did L. Frank Baum play in the consumer culture?

• He founded the first department store.

• He established the first mail-order business.

• He founded the National Association of Window Trimmers.

• He was a famous advertising executive.

What was a key feature of chain stores like A&P and Woolworth’s?

• They only catered to the wealthy elite.

• They were located only in major urban areas.

• They offered options to those living farther from cities.

• They did not use advertising.

What was the significance of mail-order catalogs?

• They were only available to city dwellers.

• They allowed rural families to access a variety of products.

• They were more expensive than local stores.

• They did not offer credit options.

Which company was known for distributing over 300,000 catalogs annually by 1897?

• A&P

• Woolworth's

• Sears, Roebuck & Company

• Montgomery Ward

What was a common advertising tactic in the late nineteenth century?

• Offering products only to the wealthy

• Avoiding the use of credit

• Promoting 'new and improved' models

• Limiting advertisements to small towns

What was a consequence of the rise of advertising by 1900?

• Advertising was only done through word of mouth.

• American businesses spent almost $100 million annually on advertising.

• Businesses spent less on advertising.

• Advertising became less important.

What was a risk associated with buying on credit?

• It was only used for luxury items.

• It was not popular among consumers.

• It led many into debt.

• It was only available to the wealthy.

What did the 'Dollar Down, Dollar a Week' campaign promote?

• Buying luxury items without credit

• Purchasing on credit for a middle-class lifestyle

• Avoiding debt by saving money

• Investing in local businesses