Market Research- Developing the Approach

Step 1 of the marketing research process is to ______________

• Develop the approach

• Define the problem

• Identify the design

Step 2 of the marketing research process is to ______________

• Develop the approach

• Define the problem

• Identify the design

The purpose of developing the approach in market research is to ______________

• decide which questions should be asked on a survey

• • consider the process necessary to reach your marketing objective​

• determine the type of data that should be collected

Which analysis is concerned with evaluating team capabilities?

• Skills analysis

• Project analysis

• Budget analysis

• Timeline analysis

Which analysis is crucial for determining project costs?

• Environment analysis

• Budget analysis

• Overall theory

Which analysis establishes the hypothesis to prove or disprove with research ​?

• Environment analysis

• Budget analysis

• Overall theory

Which analysis determines the economic factors relative to the company’s products or services?

• Environment analysis

• Budget analysis

• Overall theory