Pinterest Ads

Which are the top 2 social media platforms with highest engagement rate? In order

• Instagram and TikTok

• Facebook and TikTok

• TikTok and Instagram

• TikTok and Facebook

Which of the following social media platforms has more active users?

• X (Twitter)

• Pinterest

True or false:

Pinterest is predominantly used by women, with 69.5% of its users being female and 22.4% male

• True

• False

True or false:

Pinterest's global age distribution is 40.8% of its users are between 18 and 15 years old.

• True

• False

An advantage and reason for using Pinterest ads is because:

• • Cost-Effectiveness: 

  • Pinterest ads are 2.3 times more cost-effective per conversion compared to other social media platforms.

• • ROI Advantage: 

  • Brands on Pinterest experience a 32% better return on ad spend (ROAS) than on competing platforms.

• • Lifespan of Pins: 

  • Pins on Pinterest have a three-month lifespan, meaning they can continue to drive engagement long after they're posted.

• All are correct

• None are correct

Which of the following is NOT an ad format in Pinterest:

• • Collection Ads

• • Brand takeover ad

• • Shopping ad

• Idea pins

• Quiz ad

True or false:

Pinterest now allows 2 type of video ads, standard and max. width.

• True

• False

True or false:

Collections allow you to pick one main image that’s followed by up to ilimited secondary images.

• True

• False

True or false:

A Quiz ad is an ad format with multiple choice questions and answers. Within each quiz result, advertisers can add outbound links to more content, products and more. 

• True

• False

Pinterest ad's 3 main objective groups are:

• Reach, Consideration and Traffic

• Awareness, Reach and Conversions

• Awareness, Reach and Traffic

• Awareness, Drive consideration and Conversions