Marketing - Ch. 4 Test - Conscious Marketing and CSR

Name

1. Conscious Marketing

• Is exactly the same as Corporate Social Responsibility
• An approach to marketing that acknowledges four key principles: a higher purpose, stakeholders, conscious leadership, and a conscious culture
• Is only performed by large corporations
• Usually results in lower profits

2. Amazon created the Simple Pay Donation system to help nonprofits raise money on its site more easily. This is an example of

• Conscious ethics
• Business ethics
• Corporate Social Responsibility (CSR)
• Marketing ethics

3. Virtually all large and well-known companies engage in some form of Corporate Social Responsibility (CSR).

• True
• False

4. CSR programs include

• Establishing charitable foundations
• Supporting and associating with existing nonprofit groups
• Supporting the rights of minority groups
• Adopting responsible marketing, sales, and production practices
• All of the above are examples of CSR programs

5. When companies embrace conscious marketing, they appeal not only to their shareholders but also to their key

• Founders
• Marketing firms
• Stakeholders
• Creditors
• None of the above are correct

6. Key Conscious Marketing stakeholders include their own employees, consumers, the marketplace, and

• Society (community and the environment)
• Government agencies
• Economic analysts
• Social media platforms

7. Regarding Conscious Marketing, the most basic responsibility of a firm is to its employees: to ensure a safe working environment.

• True
• False

8. The goals of Conscious Marketing do not include increased consumer awareness, better brand equity and increased sales in the long run.

• True
• False

9. When one company in the industry leads the way toward conscious marketing, its partners and competitors often have no choice but to follow—or possibly run the risk of not doing business or being left behind. This is an example of conscious marketing impacting which stakeholder?

• Employees
• Marketplace
• Stock holders
• Potential customers