FMCU6 - PR MID

FMCU6 - PR MID

University

41 Qs

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FMCU6 - PR MID

FMCU6 - PR MID

Assessment

Quiz

English

University

Practice Problem

Easy

Created by

nhi phạm

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41 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media space purchased by sponsors to persuade audiences; or the practice of planning and producing this service.

Audience targeting
Ad placement

Advertising

Business to consumer (B2C)

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Model of public relations in which communication is two-way but unbalanced, with the organization using research/feedback in an effort to persuade publics to change attitudes or behaviors.

Reactive Model

Asymmetrical model

One-Way Model

Business to consumer (B2C)

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The relationship between a business and other businesses

B2B (business-to-business) relationships
B2C (business-to-consumer) relationships
C2C (consumer-to-consumer) relationships
B2G (business-to-government) relationships

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The relationship between a business and the end users or consumers of its product or services.

Market analysis
Product development
Sales strategy

Business to consumer (B2C)

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A public relations function used to build mutual understanding with the community of the organization.

Public Affairs
Media Relations
Corporate Communications
Community Relations

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A systematic method for analyzing recorded information such as audio, video or text.

Content analysis
Statistical analysis
Qualitative research
Data mining

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A section of public relations that deals with establishing mutual understanding between the organization and its own employees.

Public Relations
Media Relations
Customer Relations
Employee Relations

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