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MKT 295 Exam Two

Authored by Brian Jud

Business

University

Used 2+ times

MKT 295 Exam Two
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18 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following statements is true of online focus groups?

They are cost effective.

They have narrow geographic scope

They are difficult to access.

They have low participation rates.

2.

FILL IN THE BLANK QUESTION

1 min • 1 pt

The ____ role of marketing research entails gathering and presenting factual statements.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An open-ended question is a type of interview question in which the respondent is asked to make a selection from a limited list of responses.

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The CRM system sends customer information to all areas of a business because the customer interacts with all aspects of the business.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Compared to convenience products, shopping products are _______.

less expensive

found in fewer stores

purchased without significant planning

new products unknown to a potential buyer

6.

FILL IN THE BLANK QUESTION

1 min • 1 pt

_______ labeling helps consumers make proper product selections.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The key distinction between consumer products and business products is their intended use.

True

False

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