MKT420: CHAPTER 1

The production orientation emphasizes producing goods in large quantities to reduce costs per unit.

• True

• False

The product orientation focuses primarily on the product's features and continuous improvement without considering customer needs.

• True

• False

The selling orientation is based on the idea that consumers will not buy enough of a company's products unless it undertakes a large-scale selling and promotion effort.

• True

• False

The marketing orientation believes in achieving organizational goals through understanding the needs and wants of target markets.

• True

• False

Societal marketing orientation takes into account not only customer satisfaction but also long-term societal welfare.

• True

• False

The selling concept prioritizes discovering customers' needs and fulfilling them better than the competition.

• True

• False

Marketing orientation is the most profitable orientation among all other orientations in the short term.

• True

• False

The product orientation assumes that customers will choose products that offer the most quality, performance, or innovative features.

• True

• False

The societal marketing orientation discourages any environmental or social responsibility in marketing activities.

• True

• False

The marketing concept suggests that companies should focus on customer needs and integrate all marketing activities to meet these needs.

• True

• False