MKT420: CHAPTER 1
Quiz
•
Professional Development
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University
•
Practice Problem
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Easy
NORHUSNIYATI HUSIN
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The production orientation emphasizes producing goods in large quantities to reduce costs per unit.
True
False
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The product orientation focuses primarily on the product's features and continuous improvement without considering customer needs.
True
False
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The selling orientation is based on the idea that consumers will not buy enough of a company's products unless it undertakes a large-scale selling and promotion effort.
True
False
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The marketing orientation believes in achieving organizational goals through understanding the needs and wants of target markets.
True
False
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Societal marketing orientation takes into account not only customer satisfaction but also long-term societal welfare.
True
False
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The selling concept prioritizes discovering customers' needs and fulfilling them better than the competition.
True
False
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Marketing orientation is the most profitable orientation among all other orientations in the short term.
True
False
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