MKT2123 QUIZIZZ CHAPTER 7

1. The amount of money charged for a product or service, or the sum of the values that customers exchange for the_____ of having or using the product or service?

• rewards

• benefits

• gift

• advantages

2. Which is in below is the internal factor of Considerations Affecting Price Decisions?

• Organizational considerations

• Economy

• Market and Demand

• Social concerns

3. Which of the following is NOT external factor of Considerations Affecting Price Decisions?

• Organizational considerations

• Economy

• Market and Demand

• Social concerns

4. 4. Target costing starts with an _____ selling price, then targets costs that ensure the price is met.

• Correct

• Absolute

• Hyphotichal

• Ideal

5. 5. Based on Organizational Consideration, who in the organization should decide on setting the prices?

• Hr Department

• Management

• Production Manager

• Shareholder

6. 6. Good pricing starts with understanding how customers’ _____of value affect the prices they are willing to pay.

• Perceptions

• Consideration

• Additional

• Needs

7. 7. Which is the following is NOT the type markets?

• Pure Competitions

• Monopolistic Competitions

• Perfect Competitions

• Pure Monopoly

8. 8. _______ conditions can have a strong impact on the firm’s pricing strategies.

• Government

• Financial

• Economic

• Market

9. 9. What is the purpose of product pricing bundle ?

• To sell products individually at higher margins 

• To reduce costs by eliminating optional products

• To combine several products and offer them at a reduced price

• To adjust the price based on seasonal demand

10. 10. Promotional money paid to retailers for an agreement to feature the manufacturer’s products in some way is the meaning for?

• Allowance

• Discount

• Incentive

• Bonus