Case study

The retailer tracks the number of product page views and customer purchases.
What is considered data?

• Marketing team opinions

• Number of page views

• Gut feeling about future sales

• Last year’s sales report

The retailer collects data on customer visits and purchases.
Why do they collect this data?

• To guess customer preferences

• To manually check customer actions

• To store data without analysis

• To gain insights for decision-making

Upon collecting data, there was "Null" values for some customers.

Removing these from the data is considered as ...

• inspection

• cleaning

• transformation

• modeling

After collecting data, the retailer analyzes it to improve strategies.
What is considered data analytics?

• Converting data into a usable format

• Storing data

• Manually reviewing all purchases

• Keeping data safe

The retailer included the reviews of the customers besides the number of views in the analysis.
Then the retailer rely on:

• Structured data

• Unstructured data

• Both, structured and unstructured data

The retailer reviews the number of purchases made from 6 PM to 9 PM.
What type of analysis is this?

• Descriptive Analysis

• Inferential Analysis

• Predictive Analysis

• Prescriptive Analysis