Chapter 04

What is the largest form of electronic commerce in terms of revenue?

• Business-to-consumer (B2C)

• Business-to-business (B2B)

• Consumer-to-business (C2B)

• Consumer-to-consumer (C2C)

What does mass customization in e-tailing refer to?

• Group discounts for customers

• Offering niche products

• Tailoring products for individual customers

• Removing intermediaries

Which of the following is a drawback of e-tailing?

• Product diversity

• Ease of return

• Lack of direct product experience

• Higher prices

What is disintermediation in the context of electronic commerce?

• Reducing online transactions

• Increasing the number of intermediaries

• Providing more services to consumers

• Cutting out the middleman

What does the Long Tail refer to in e-commerce?

• Ability to cater to niche markets

• Mainstream product sales

• High volume sales

• Retail store locations

Which of the following is a risk of consumer-to-consumer (C2C) electronic commerce?

• Fraud and quality control issues

• Availability 24/7

• Reducing middleman costs

• Efficient pricing mechanism

What is a benefit of e-tailing?

• Increased delivery times

• Higher overhead costs

• Limited customer reach

• Wider variety of goods

What is a drawback of e-tailing?

• Trust issues for new online businesses

• Wider variety of goods

• Lower prices

• Increased customer reach

What must be ensured for secure online transactions?

• Use of SSL encryption

• Use of cash payments

• Use of checks

• Use of Visa Card

What is the greatest barrier to online sales in China?

• Trust issues

• High shipping costs

• Limited internet access

• Technology Infrastructure