SWOT and PEST Analysis

What is a PEST Analysis?

• Promoting, Evaluating, Service, Thinking.

• The scanning of outside influences on an organization.

• Assessing the annoying competition.

• None of the above.

What does PEST stand for?

• Political, Economic, Socio-Cultural, and Technological.

• Politics, Economics, Sales, Taxes.

• Proper Evaluation Statistical Tactics

• None of the above

Recession, Unemployment, Currency Rates, Import Pricing and Trade Restrictions are all types of:

Political Issues include but are not limited to...

• NBA & NFL Games

• Do not call registry and Downloading music from the internet

• All of the above

• None of the above

To stay competitive, companies should know what their competition is doing at all times.

• True

• False

What is another name for the 4 P's of Marketing?

What are the 4 P's of marketing?

• Place, promotion, preference, planning.

• Paper, Plastic, Products, Placement.

• Product, Price, Place, Promotion.

• Performance, Pressure, Pricing, Publicity.

Good marketing relies on good plan and...