Quiz on Design and Business

What is the role of imagery in a brand kit?

• To provide financial information

• To enhance visual appeal and consistency

• To list company policies

• To describe product features

What does the video suggest about the relationship between design and business success?

• Design has no impact on business success

• Consistent design can enhance business credibility

• Design is only important for large businesses

• Design is more important than product quality

What is the purpose of using a primary typeface in business branding?

• For big, important stuff

• For small details

• For casual notes

• For personal letters

What should a secondary typeface be used for?

• Smaller stuff like contact details and body copy

• Main headlines

• Logos

• Advertisements

What is the effect of using the same photographer or filter for all images?

• Creates consistency

• Creates confusion

• Increases costs

• Decreases quality

What should be increased if elements are sitting diagonally?

• Color saturation

• Size contrast

• Font size

• Paper thickness

What is important for a calm, meditative, and quiet tone in stationery design?

• Bright colors

• Diagonal lines

• Lots of white space

• Bold fonts

What do custom designed letterheads make business documents look like?

• More expensive

• More colorful

• More thoughtful

• More digital

What should be noted when assessing a business for printing needs?

• The number of employees

• The business's needs

• The location of the office

• The type of products sold

What should the logo and other branded elements on a letterhead not do?

• Enhance the design

• Dominate or distract from what is written

• Provide contact information

• Be colorful