If the client sent us account access directly via email, what should we do next?

Check access via our tracking@ppcpros.co login, which can be accessed via Roboform

A client has provided website login details and requested that you add Google Tag Manager to their site. What’s your next step?

Login to the website, add GTM to the header section, or email FH if the site is hosted by FareHarbor

Email the client for further instructions

Ask the client to provide FTP access

You log into Leadsie and see a red error next to a client’s GA4 account. What do you do next?

Contact the client to grant Admin access to GA4 or request permissions through Leadsie

Ignore the error if the account is running smoothly

A client’s website is hosted by FH, and you need to install a conversion tracking code. What’s your next step?

Email FH support, providing the necessary code for installation

Contact the client for FTP access

Install a third-party plugin to add the code

The client provided access to their Facebook Page, but the Instagram account is missing. How do you resolve this?

Login to Facebook Business Manager with your personal email and request Instagram account access

Create a new Instagram account for the client

Email Instagram support for help

Contact the client and tell them to give you Instagram access directly

Which two Chrome extensions should you install to check Google Tag for tracking in later steps?

Google Tag Companion and Google Tag Assistant (deprecated)

Google Tag Manager and Google Analytics

Google Tag Validator and Google Tag Debugger

Google Tag Inspector and Google Tag Checker

You notice that the client’s form submission doesn’t redirect to a Thank You page. How do you track form submissions?

Create a button click tracking event

Adjust the form to redirect users to a Thank You page and implement tracking via GTM

Contact the client’s developer

Use Google Analytics to track the form submission

The client uses FareHarbor for booking and revenue tracking. How do you handle purchase tracking for Google Ads?

Set up purchase tracking through GA4, send the tracking code to FH support, and ensure it’s implemented correctly

Manually create a Google Ads pixel

Use a third-party tool to track purchases

Add a conversion action for bookings directly in FareHarbor

A client wants to track button clicks on their landing page. How do you set this up?

Use GTM to create a trigger for the button click and create a corresponding conversion action in Google Ads

Use Google Analytics to track the clicks

Manually add tracking code to the page

Set up a new campaign in Google Ads

You’re integrating HubSpot with Google Ads for event tracking. Which pipeline stages do you typically track?

Sales Qualified Lead" and "Customer

Marketing Qualified Lead and Prospect

New Visitor and Returning Visitor

A tour operator’s purchase and revenue tracking is already set up in GA4. But we still need to add the Google ads event snippet. What do you do?

Import the purchase tracking into Google Ads and mark the conversion as secondary

Set up a new Google Analytics account

Manually track conversions using a spreadsheet

You’ve been asked to set up lead notifications for Facebook Lead Ads. What steps do you take?

Integrate Facebook Lead Ads with CA, ensure the form fields are mapped correctly, and set up lead notifications

Create a custom alert in Google Ads

Set up a Facebook Pixel on the website AND Use GTM to track Facebook Lead Ads

The client’s Facebook Pixel is not firing correctly on their site. What do you check first?

Ensure that the pixel is correctly installed via GTM and verify permissions in Facebook Business Manager

Delete and reinstall the pixel (basic troubleshooting)

The client uses Google Ads for form submissions. How do you ensure proper tracking?

Set up a conversion action in Google Ads and ensure the form redirects to a Thank You page with GTM tracking

Manually create form triggers in GA4

Add a GTM code to the form action

Track form submissions using only Facebook Pixel

You need to add a tracking code for Google Ads on FareHarbor’s order confirmation page. How do you proceed?

Send an email to FH support with the tracking code and instructions to replace the value with the actual order total

Manually install the code yourself

Add the code through Google Ads

You receive access to a client’s GBP account but only as a manager. What do you do?

Request Owner permissions to ensure full access to GBP

Ask the client to add you as Primary Owner

Accept the current access and move forward

Set up new tracking codes for GBP

You need to track phone call conversions in Google Ads. What’s the correct setup?

Create a "Phone Call" conversion action in Google Ads, add the phone number as a call extension, and implement tracking via GTM

Use Google Analytics to track the phone calls

Manually track phone calls in Google Sheets

Use Facebook Pixel to track phone calls then Use Google Analytics to track the phone calls

A client is running a Facebook Lead Ads campaign. How do you track lead conversions?

Integrate Facebook Lead Ads with CA, ensure lead notifications are set up, and map the form fields correctly

Use GTM to track the lead forms

Track leads in Google Analytics

Manually track leads through email notifications

Which one of these steps is NOT part of the call tracking setup?

Set the dynamic call pool to track “all” calls

Create the Conversion Actions in Google Ads for Dynamic calls named "Phone Call"

Integrate Google with CA & Update Workflow Actions

You are testing the client’s Google Tag Assistant and notice the tags aren’t firing. What’s the first step you take?

Check if the tags are properly set up in GTM and review the trigger settings

Restart the browser and test again

Which of the following is not part of the Call tracking troubleshooting process?

Buying additional numbers for the call pool

Verify automation settings are correct

Checking conversion action activity

Testing the number swapping on the site

What should you do if the Phone Call automation is set to 'Other' or 'Live Chat'?

Change the conversion action to 'Phone Call'.

Ignore it, as it will not affect call tracking.

How can I check that lead form for Facebook is working properly?

Using the lead ads testing tool

Doublecheck if the GTM tags are firing and the forms are in place

Check ConversionAssist, all leads will be there. This is our source of truth

The client needs to provide feedback in order to know we the lead form is actually working. We could check ConversionAssist, but we need confirmation from the client.

Tracking Assessment

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Other

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Professional Development

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Easy

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Used 1+ times

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Email FH support to add GTM to the site

Login to the website and add the tag

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Which email should be used to create new accounts for clients?

Which accounts can we create for clients if they don’t have existing ones?

What permission level is needed for Google Tag Manager to publish pixels?

How do we typically check if we have access to a client’s Facebook Ad account?

What permissions are needed for Facebook Pixel access?

If we requested access to a client’s accounts via Leadsie, where would we see if access has been shared?

If a client’s website is hosted by FH, what action do you take to add GTM?

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If the client sent us account access directly via email, what should we do next?

Which of the following platforms require the client to create the account?

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