Campaign types recap

Which campaign shows ads on the google.com page? (select all that apply)

• Search campaign

• Smart campaign

• Performance Max campaign

• App campaign

Lookalike audience segment can be used in...

• Demand Gen campaign

• Search Campaign

• Display Campaign

• Video campaign

Which assets are required when creating Responsive Display Ad?

• Headlines

• Long Headline

• Images

• Videos

Demand Gen campaign shows ads on...

• Youtube Shorts

• Google Discover

• Partner websites

• Gmail

In-stream non-skippable video ad...

• can be skipped after 5 seconds

• is max 15 seconds long

• shows on a YouTube homepage

• uses CPV bidding

What campaigns will be suitable for an e-commerce store with online sales objective?

• Video ad + Display

• App install

• Demand Gen

• Search + Performance Max

Which of those campaigns show ads on YouTube shorts?

• Demand Gen

• Performance Max

• Video reach campaign

• App install

CPV - a view is counted when...

• the video ad starts to play

• user skips the video ad

• user watches at least 30 seconds of the video ad

• The user taps the video ad and makes it start playing again

What marketing objectives is the Performance Max campaign suitable for?

• Brand Awareness

• Offline Sales

• Online Sales

• Lead Gen

What campaign would you recommend for offline sales objective?

• Video ad

• App install

• Search campaign

• Performance max