Front

The use of logic and reason. Uses facts and truth to convince the audience.

Back

logos

Front

Appeals to emotion.

Back

pathos

Front

Uses credibility to convince the audience

Back

ethos

Front

Rhetoric

Back

strategies used by the author or speaker to persuade or make an impact on their audience.

Front

Match the technique to the appropriate appeal: celebrity spokesperson
Options: ethos, pathos, logos

Back

ethos

Front

Match the technique to the appropriate appeal: titles/position
Options: ethos, logos, pathos

Back

ethos

Front

Match the technique to the appropriate appeal: sob story
Options: ethos, logos, pathos

Back

pathos

Front

Match the technique to the appropriate appeal: years of experience (Options: ethos, logos, pathos)

Back

ethos

Front

Match the technique to the appropriate appeal: charts/graphs

Back

logos

Front

Match the technique to the appropriate appeal: research
Options: ethos, logos, pathos

Back

logos