What does SEO stand for, and what is its primary goal?

• Search Engine Optimization; to improve a website's ranking in SERPs

• Search Engine Operations; to enhance website speed

• Social Engagement Optimization; to increase social media presence

• Search Engagement Optimization; to optimize content for engagement

 In Pay-Per-Click (PPC) advertising, what does the advertiser pay for?

• Every impression of their ad

• Each time a user clicks on their ad

• A monthly subscription fee

• Every time their ad is displayed on a website

Which of the following best describes Display Advertising?

• Text-based ads that appear in search results

• Visual ads such as banners and videos placed on websites

• Emails sent to a target audience

• Organic posts on social media platforms

What is the main focus of Content Marketing?

• Buying ad space on search engines

• Creating and distributing valuable content to attract an audience

• Sending promotional emails to customers

• Collaborating with influencers

What does A/B Testing involve?

• Sending multiple emails to the same list

• Comparing two versions of an ad, email, or webpage

• Testing ads on two different social media platforms

• Analyzing customer interactions in a CRM

Analyzing customer interactions in a CRM

• Retargeting/Remarketing

• Behavioral Targeting

• Conversion Rate Optimization

• Influencer Marketing

What is the purpose of Conversion Rate Optimization (CRO)?

• To increase website traffic

• To enhance user experience

• To improve the percentage of visitors completing a desired action

• To analyze customer data

What does Click-Through Rate (CTR) measure?

• The number of times an ad is shown

• The percentage of users who click on an ad

• The total cost of a marketing campaign

• The number of conversions generated by an ad

In the context of digital marketing, what is Geotargeting?

• Targeting users based on their online behavior

• Delivering content based on a user's geographical location

• Analyzing user experience on a website

• Sending personalized emails to customers

What is Programmatic Advertising?

• Manual buying and selling of ad space

• Automated buying and selling of online ad space using algorithms

• A strategy focused on email marketing

• A method of creating engaging social media content