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Understanding Interactive Media Audiences

Authored by Sinead Kearns

Performing Arts

9th Grade

Used 1+ times

Understanding Interactive Media Audiences
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17 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one way to categorise audiences based on their characteristics?

Geography

Demographics

Technology

Economics

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a demographic factor?

Interests

Lifestyles

Age groups

Behaviours

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which category does 'interests' fall under when categorising audiences?

Demographics

Psychographics

Profiling

Geography

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the term used for the main group of people a media product is aimed at?

Secondary audience

Tertiary audience

Primary audience

General audience

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a use of interactive media?

Navigation

Cooking

Communication

Entertainment

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which demographic factor considers the financial status of an audience?

Location

Income

Age

Gender identity

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a psychographic factor that involves how people spend their time?

Income

Lifestyles

Location

Age

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