Understanding Interactive Media Audiences

What is one way to categorise audiences based on their characteristics?

• Geography

• Demographics

• Technology

• Economics

Which of the following is a demographic factor?

• Interests

• Lifestyles

• Age groups

• Behaviours

Which category does 'interests' fall under when categorising audiences?

• Demographics

• Psychographics

• Profiling

• Geography

What is the term used for the main group of people a media product is aimed at?

• Secondary audience

• Tertiary audience

• Primary audience

• General audience

Which of the following is NOT a use of interactive media?

• Navigation

• Cooking

• Communication

• Entertainment

Which demographic factor considers the financial status of an audience?

• Location

• Income

• Age

• Gender identity

What is a psychographic factor that involves how people spend their time?

• Income

• Lifestyles

• Location

• Age

Which of the following is a use of interactive media for personal growth?

• Selling

• Self-development

• Navigation

• Payments

Which of the following is a demographic factor related to personal relationships?

• Marital or civil partnership status

• Interests

• Lifestyles

• Behaviours

What is the purpose of profiling in audience categorisation?

• To determine the audience's income

• To identify primary and secondary audiences

• To assess the audience's location

• To evaluate the audience's age