Digital Marketing Mid-term Review

Which of the following is NOT one of the top 7 skills required to become a digital marketing expert?

• Data and Analytics
• Basic Design Skills
• Financial Management
• Search Engine Optimization (SEO)

What is User-Generated Content (UGC)?

• Content created by brands
• Original content created by customers
• Content that is paid for by advertisers
• Content that is created by influencers

What does the acronym PESO stand for in the context of communications?

• Paid, Earned, Shared, Owned
• Public, Engaged, Social, Online
• Paid, Engaged, Shared, Owned
• Public, Earned, Social, Owned

How does the PESO model benefit companies in their communication efforts?

• By isolating each media type
• By integrating various media types for efficiency
• By focusing solely on paid media
• By eliminating the need for social media

Which of the following best describes shared media?

• Content created by the company only
• Content that is paid for and promoted
• Content distributed across social media or exchanged between multiple owners
• Content that is solely owned by the brand

What is a key characteristic of earned media?

• It is paid for by the company
• It is generated through public relations efforts
• It is created by the company itself
• It is always negative in nature

In the context of the PESO model, which type of media is most likely to evolve rapidly due to changes in technology?

• Paid media
• Earned media
• Shared media
• Owned media

What is the primary purpose of using keywords in ads?

• To increase website traffic
• To optimize ad visibility
• To reduce ad costs
• To enhance user experience

How do backlinks influence search engine rankings?

• They increase page load speed
• They act as votes of confidence
• They improve website design
• They reduce bounce rates

What is the main difference between SEO and PPC?

• SEO is free, while PPC requires payment
• SEO targets social media, while PPC targets search engines
• SEO is focused on content, while PPC is focused on design
• SEO is temporary, while PPC is permanent