POSTTEST Part I

Which of the following is a true statement about the term “environment”:

• It consists of your surroundings.

• It refers only to the earth and its resources.

• It has no effect on your performance.

• It applies to individuals, not businesses.

Environmental scanning is sometimes called environmental

• management.

• planning.

• protection.

• analysis.

A main reason that environmental scanning is important is so that businesses can be aware of

• new products.

• competitors’ internal environments.

• potential threats.

• foreign markets.

A business cannot control its

• personnel.

• external environment.

• production.

• research and development.

Which of the following is a true statement about a business’s environment:

• It can be avoided.

• It consists of the economy and technology.

• It is always changing.

• It may not affect the business, depending on the industry.

Which of the following groups is most likely to share the same demographics:

• Millennial painters

• Online shoppers

• Airline passengers

• International travelers

Which of the following is an example of a demographic trend:

• Shifting political climates

• Rising interest rates

• A concern for fitness and health

• The aging of the population

Changing attitudes about family roles is an example of a shift in

• society and culture.

• demographics.

• the economy.

• competition.

Inflation is a factor involved in which category of an environmental scan?

• Technology

• Economy

• Demographics

• Competition

Businesses must gather information about the competition during an environmental scan. Which of the following is an example of brand competition:

• Beauty salons vs. veterinarians

• Grocery stores vs. fitness centers

• Coke vs. Pepsi

• Microsoft vs. Walmart