B2 Audience Decoding

What is the term for when an audience goes against the intended meaning for a text?

• Preferred

• Negotiated

• Oppositional

• Aberrant

Which type of text encourages multiple interpretations?

• Open

• Closed

• Preferred

• Aberrant

What does intertextuality refer to?

• The interpretation of a text/image by a viewer

• The shaping of a text's meaning by another text

• Watching but only paying small attention

• Media altering audiences' attitudes

What is the term for paying full attention to one task while viewing?

• Passive viewing

• Active viewing

• Hypodermic

• Gratifications

What is the main characteristic of 'closed texts'?

• They encourage multiple interpretations.

• They encourage a single interpretation.

• They are always audience-based.

• They are always open to change.

How are definitions described in the context of open and closed texts?

• Always based on the author's intention.

• Always based on the audience.

• Never based on the audience.

• Always fixed and unchangeable.

Which type of text tends to be more open?

• Informational texts

• Closed texts

• Aesthetic texts

• Scientific texts

What do open texts encourage?

• Single interpretation

• Multiple interpretations

• No interpretation

• Literal interpretation

Which of the following is an example of a closed text?

• News article

• Poem

• Movie

• Blog

Which of the following is an example of a closed text?

• Poetry

• Dictionary

• Novel

• Short Story