Branding

The groups into which similar types of brands/products are thought of

(Allow you to consider who or what you are comparing your products to)

• Brand Product Categories

• Positioning

• Examples of positioning approaches

• What should a positioning statement include?

The development and execution of how a brand wants to be perceived, how it is different than its competitors role it take in an overall industry

• What should a positioning statement include?

• Positioning

• Brand Product Categories

• Position Statement

Wording that expresses a brand's positioning approach.

• Position statement

• Examples of positioning approaches

• Brand Product Categories

• Positioning

Low Cost

Safe Healthy

Community Minded

Stylish/Trendy

Quality

Green (environmentally friendly)

• What should a positioning statement include?

• Brand Product Categories

• Position statement

• Examples of positioning approaches

The process of working toward maximizing recognition of a particular brand

• brand extension

• brand equity

• brand loyalty

• brand awareness

____________ is the process of giving a meaning to specific organization, company, products or services by creating and shaping a brand in consumer's minds.

• Trademark

• Rebranding

• Co-branding

• Branding

__________is a consumer preference for a particular brand as compared to competitor products or services.

• Brand loyalty

• Co-branding

• Brand Awareness

• Brand equity

The practice of using the established brand names of two different companies on the same product

• Co-branding

• Rebranding

• Branding

• Store Brand

The brand that represents the whole company or organization

• Product brand

• Corporate brand

• Store brand

• Brand extension

Regeneration that also tries to give an area a new image.

(Developing a new position in the mind of consumers)

• Rebranding

• Co-branding

• Branding

• Line extension