Market Segmentation Quiz

What is the purpose of market segmentation?

• Increase overall production

• Identify and target specific customer groups

• Decrease competition

• Expand geographical reach

Which of the following is NOT a common type of market segmentation?

• Demographic segmentation

• Geographic segmentation

• Psychographic segmentation

• Production-based segmentation

Dividing a market based on age, gender, income, and education level is an example of:

• Geographic segmentation

• Behavioral segmentation

• Demographic segmentation

• Psychographic segmentation

What does psychographic segmentation focus on?

• Lifestyle, personality, and values

• Age, gender, and income

• Region, city size, and climate

• Buying habits and brand loyalty

Which segmentation strategy focuses on where consumers live?

• Behavioral segmentation

• Geographic segmentation

• Psychographic segmentation

• Demographic segmentation

When a company targets a small, specific group of consumers with tailored products, this is called:

• Mass marketing

• Niche marketing

• Global marketing

• Undifferentiated marketing

A brand that markets high-end luxury cars to affluent individuals is using which type of segmentation?

• Behavioral segmentation

• Geographic segmentation

Which of the following would likely be used in behavioral segmentation?

• Lifestyle

• Income level

• Frequency of purchase

• City size

Targeting eco-conscious consumers with sustainable products is an example of:

• Behavioral segmentation

• Demographic segmentation

• Geographic segmentation

• Psychographic segmentation

Segmenting a market based on consumer knowledge, attitudes, uses, or responses to a product is called:

• Behavioral segmentation

• Demographic segmentation

• Geographic segmentation

• Psychographic segmentation