Market Segmentation Quiz

Market Segmentation Quiz

11th Grade

•

30 Qs

quiz-placeholder

Similar activities

QUIZ Ekonomi 2

QUIZ Ekonomi 2

10th Grade - University

•

25 Qs

Market Structure Economics

Market Structure Economics

10th Grade - University

•

25 Qs

Latihan IPS ASEAN kelas 8

Latihan IPS ASEAN kelas 8

11th Grade

•

25 Qs

Clouds

Clouds

7th - 12th Grade

•

25 Qs

Fall Semester Review

Fall Semester Review

9th - 12th Grade

•

25 Qs

Earth's Interior

Earth's Interior

9th - 12th Grade

•

25 Qs

AMERICAN REV. UNIT TEST REVIEW

AMERICAN REV. UNIT TEST REVIEW

8th Grade - University

•

25 Qs

DISS-Marxism Theory

DISS-Marxism Theory

11th - 12th Grade

•

25 Qs

Market Segmentation Quiz

Market Segmentation Quiz

Assessment

Quiz

•

Social Studies

•

11th Grade

•

Practice Problem

•

Hard

Created by

Desiree Campos

Used 1+ times

FREE Resource

AI

Enhance your content in a minute

Add similar questions
Adjust reading levels
Convert to real-world scenario
Translate activity
More...

30 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of market segmentation?

Increase overall production

Identify and target specific customer groups

Decrease competition

Expand geographical reach

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a common type of market segmentation?

Demographic segmentation

Geographic segmentation

Psychographic segmentation

Production-based segmentation

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Dividing a market based on age, gender, income, and education level is an example of:

Geographic segmentation

Behavioral segmentation

Demographic segmentation

Psychographic segmentation

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does psychographic segmentation focus on?

Lifestyle, personality, and values

Age, gender, and income

Region, city size, and climate

Buying habits and brand loyalty

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which segmentation strategy focuses on where consumers live?

Behavioral segmentation

Geographic segmentation

Psychographic segmentation

Demographic segmentation

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When a company targets a small, specific group of consumers with tailored products, this is called:

Mass marketing

Niche marketing

Global marketing

Undifferentiated marketing

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A brand that markets high-end luxury cars to affluent individuals is using which type of segmentation?

Behavioral segmentation

Geographic segmentation

Access all questions and much more by creating a free account

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

Already have an account?