Market Segmentation Quiz

Market Segmentation Quiz

11th Grade

30 Qs

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Market Segmentation Quiz

Market Segmentation Quiz

Assessment

Quiz

Social Studies

11th Grade

Practice Problem

Hard

Created by

Desiree Campos

Used 1+ times

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30 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of market segmentation?

Increase overall production

Identify and target specific customer groups

Decrease competition

Expand geographical reach

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a common type of market segmentation?

Demographic segmentation

Geographic segmentation

Psychographic segmentation

Production-based segmentation

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Dividing a market based on age, gender, income, and education level is an example of:

Geographic segmentation

Behavioral segmentation

Demographic segmentation

Psychographic segmentation

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does psychographic segmentation focus on?

Lifestyle, personality, and values

Age, gender, and income

Region, city size, and climate

Buying habits and brand loyalty

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which segmentation strategy focuses on where consumers live?

Behavioral segmentation

Geographic segmentation

Psychographic segmentation

Demographic segmentation

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When a company targets a small, specific group of consumers with tailored products, this is called:

Mass marketing

Niche marketing

Global marketing

Undifferentiated marketing

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A brand that markets high-end luxury cars to affluent individuals is using which type of segmentation?

Behavioral segmentation

Geographic segmentation

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