Technological Convergence, Distribution & Advertising

What is technological convergence in digital media?

• The merging of different media and communication technologies into a single platform

• The isolation of different media types for targeted content delivery

• The separation of media technologies by device type

• The process of developing new, independent media technologies

Which of the following is an example of black box technology?

• Digital TV remote

• Personal computer

• Smartphone

• Blu-ray player

What effect has technological convergence had on media distribution?

• Increased dependency on physical media

• Limited access to digital media

• Broadened the reach of content distribution across multiple devices

• Reduced the ability to track user engagement

Black box technology refers to:

• Technology that only the government can access

• Technology that combines multiple functionalities into a single device

• Technology with transparent, user-modifiable hardware

• Outdated technology that is no longer in use

Which of the following is a primary characteristic of media convergence?

• Decentralization of digital content

• Increase in physical media consumption

• Integration of text, audio, and video into one platform

• Segregation of media content based on audience demographics

What does cross-platform distribution in digital media enable?

• Uniform content presentation across all platforms

• The restriction of content to specific devices

• Content access across various digital platforms like smartphones, computers, and TVs

• Limitation of content access to desktop computers only

An example of technological convergence in social media is:

• Email services

• News channels on cable TV

• The integration of messaging, video, and social networking features into apps

• Local newspaper publications

Which of the following represents a disadvantage of black box technology?

• Limited number of functions

• Decreased ease of use

• Reduced transparency in device operation

• Improved accessibility

One of the primary benefits of digital media distribution is:

• The inability to reach international markets

• Reduced accessibility for users

• Broader, global reach for content

• Increased dependency on printed materials

Which of the following is NOT a feature of black box technology?

• Multi-functionality

• Combination of different technologies in one device

• User control over internal functions

• Access to various types of media