Arouse the interest of the reader/target sponsor by showing your understanding of their mission, Identify your (organization's) mission and show how your mission dovetails with the reader's priorities.

Identify a problem or need of the reader that you wish to address and justify the need for your proposed project.

Describe the activities that your project will undertake to address the problem/need. Point out the strengths of your approach. Discuss the general impact of your proposed project: What will be the outcome? Who will be affected?

State the Specific, Measurable, Achievable, Realistic, and Time bound (SMART) objectives of the project.

Enumerate the steps/procedures to implement the project.

Make a list of materials, personnel, equipment, and space that will be needed to carry out the project. Include a cost estimate.

Make an estimate of the time it will take for completion of the project.

A method of persuasion that aims to create an emotional response.

Considered fallacies or errors in reasoning because they

manipulate emotions

An idea or question over which people are divided. It is also called a controversy.

Also called the claim. A statement that expresses your stand or position on an issue. This expresses how you feel about the issue: Are you in favor of or against it? Is your position somewhere in between?