Adaptación de Productos en China

How do you think Volvo and Starbucks adapted their products for the Chinese market?

China has the largest rich/middle class in the world.

• rich

• middle

Customizing products for the mass market is/is not an important consideration.

• is

• is not

There is no front passenger seat in the luxury of Volvo/Jaguar for China.

• Volvo

• Jaguar

The new cars from Volvo and Jaguar are for people with chauffeurs / who like large vehicles.

• with chauffeurs

• who like large vehicles

Global brands have made slight/major changes to products for the middle class in China.

• slight

• major

Starbucks did not include its name/logo in the first store it opened in China.

• did not include

• included

The company introduced some special coffees/teas for Chinese consumers.

• special coffees

• teas

Starbucks thinks/does not think that the demand for coffee will grow in China.

• does not think

• thinks