U7: C1- Types of Research-Exploring Research Methods

Which of the following is a primary research method?

• Published reports

• Survey

• Government data

• Industry reports

What type of survey is conducted when participants are asked to fill out a questionnaire online?

• Face-to-face survey

• Telephone survey

• Online survey

• Postal survey

Which of the following is a key advantage of conducting interviews as a primary research method?

• They are less time-consuming than surveys

• They provide in-depth qualitative data

• They are cheaper than secondary research

• They require no preparation

What is an important consideration when conducting an observation for research purposes?

• Ensuring the participants are aware they are being observed

• Using only one observer to maintain consistency

• Remaining unobtrusive to avoid influencing behaviour

• Collecting data only during peak hours

Which of the following is a source of secondary research?

• Focus groups

• Interviews

• Consumer reviews

• Observations

What is a common type of question used in surveys to gather quantitative data?

• Open-ended questions

• Multiple-choice questions

• Essay questions

• Descriptive questions

Which of the following is NOT a primary research method?

• Observation

• Focus groups

• Industry reports

• Interviews

What is a potential drawback of using consumer reviews as a secondary research source?

• They are always biased

• They are difficult to find

• They may not be representative of the general population

• They are too detailed

Which of the following is a benefit of using government data as a secondary research source?

• It is always up-to-date

• It is often free and publicly accessible

• It provides qualitative insights

• It is subjective

What is a focus group?

• A one-on-one interview

• A group discussion led by a moderator

• A type of survey conducted via email

• An observational study in a natural setting