Digital Marketing Course Quiz

What is the skill certification test number for the Digital Marketing course?

• 412

• 413

• 414

• 415

What does 'Place' in the marketing mix refer to?

• The cost of a product

• The location where a product is sold

• The quality of a product

• The advertising strategy

What is the role of public relations in marketing?

• To increase product prices

• To build mutually beneficial relationships

• To create new products

• To reduce advertising costs

What is the purpose of segmentation in marketing?

• To create a brand style guide

• To divide a market into specific groups based on characteristics

• To design a logo

• To handle transactions

Which of the following is a type of intellectual property protection?

• Segmentation

• Trademarks

• Demographics

• Psychographics

What is the purpose of a brand style guide?

• To handle transactions

• To provide a consistent brand image

• To create customer touchpoints

• To determine target market

What is the main goal of a Buyer’s Persona?

• To create a logo

• To represent ideal customers based on data and research

• To design a website

• To handle transactions

What are types of visual content in marketing?

• Blogs

• Videos/Photos

• Emails

• Podcasts

What is viral content?

• Content that is created by marketers

• Content that achieves high awareness due to shares and exposure

• Content that is distributed via emails

• Content that is humorous and rapidly spread

Which stage of the marketing funnel involves attracting potential customers?

• Convert

• Close

• Delight

• Attract