Understanding Logo Design and Branding

How many letter marks will you sketch?

• 10

• 15

• 20

• 30

What is the primary purpose of a logo in branding?

• To provide detailed information about the company

• To visually represent the brand's identity

• To serve as a legal trademark

• To replace the company's name in all communications

Which type of logo uses a stylized version of the company's name?

• Pictorial

• Wordmark

• Emblem

• Mascot

In brand identity development, which of the following is crucial for understanding how a brand should be perceived?

• Color palette

• Target audience identification

• Logo size

• Font style

What logo type is this?

• Abstract Iconography

• Letter Mark

• Mascot

• Pictorial

What is a key technique in wordmark design?

• Using mascots

• Arranging words on two lines

• Creating abstract iconography

• Using parametric shapes

Which type of logo typically includes a character or figure that represents the brand?

• Emblem

• Letter Mark

• Mascot

• Abstract Iconography

What is the purpose of using adjectives in brand identity development?

• To describe the logo's shape

• To help in defining the brand's identity

• To select the complex color palette

• To choose the font style

Which of the following is NOT a type of logo?

• Wordmark

• Pictorial

• Typeface

• Emblem

Draw the hidden geometric shapes (circles, triangles, rectangles) you see in this logo